|
|
Convergence
We
have seen exponential growth of connected society
in which it is possible to communicate anywhere,
anytime.
Gurus
talk about the power of digital media, expanding
consumption and convergence of global
markets, media, content & technology. They tout
convergence as both a root cause and remedy
for audience fragmentation. Convergence is cited as
a primary condition in global markets for purposes
of strategic planning in the electronic
age.
But
something essential has been overlooked in the rush
to ecommerce and the marketing of news and
innovation.:
- On
balance, we are part of an overriding wave
& rising tide of integration that is
complex and comprehensive;
- Over
the long run, the market place is shaped by an
exchange among a relatively heterogeneous series
or collection of individual needs and means;
- Major
influences for enterprise today may be better
understood in terms of integration: the
multifaceted process of personal transformation;
social, organizational and technological
development; learning; and market consolidation
across the global economy.
Integration
can be a conscious response to the disintegration
of markets, as value is created and destroyed in an
ongoing ebb and flow. Integration can fuel growth
at all levels because value can result when we
bring together diverse resources and capacities.
Integration programs can provide a path for
technology migration. Fundamental value is derived
from the creative, collaborative and recombinant
capabilities of people.
In
these terms, we see opportunity for sustainable
growth in this fast changing world and
next-generation
networks.
Success requires an adaptive practice that enables
more productive work, learning to change and design
for a future together.
EngineX
can
translate possibilities into profitable reality
through application of collective knowledge and
relevant methodologies.
Contact
networks@enginex.com.
|
|