|
ENGINEX VALUES
Collective
Knowledge and Trust
EngineX was
established in response to a passionate desire to
inspire a global society that celebrates life,
diversity, meaningful human connection and the
sharing of knowledge. Our sense was that, with an
integral practice and the power of new media, we
could create value and make a
difference.
EngineX
was a means for Putting Collective Knowledge to
Work.
The
company was born out of three convictions. A belief
that we are all artists in our daily lives,
investing our time and the creative potential of
our experience in the things that matter most to
us. The knowledge that we share the limited and
precious resources of our planet. And the
understanding that the trusting relationships
necessary for good business can only exist in a
democratic society of informed citizens.
The
EngineX visual identity was created in 1996 to
mark our distinct values and
convictions.
Identity
Why
engine or "e" to the power of x?
- An
engine transforms energy from one form into
another so it can be used for work;
- X
suggests that our engine is limitless in
potential, because we are its power.
Our
values are also symbolized by our "e" to the power
of "x" logo because it is a mathematical constant
with a unique quality. Its value is exactly the
same as its derivative. It marks both a limitless
concept and unchanging integrity.
|